Measuring Success on Social Media
- sustainabilitysundays
- Apr 6, 2020
- 2 min read
Social media can be tough! It's not easy to create a successful brand, audience, and really just people that want to hear what you're saying. It's a long road but if you do it correctly and earnestly, you'll gain the momentum you're looking for!
I recently became Hootsuite Certified. If you aren’t familiar with Hootsuite, I would definitely check it out. Hootsuite is basically a social media management platform. Hootsuite makes it easy for companies to upload content and then the platform’s system does all the hard work for you. Hootsuite makes social media simple and efficient because you can queue posts and have them uploaded for you at different times across Twitter, Facebook, Instagram, Youtube, LinkedIn and even Google+. Below, I will outline some key metrics to monitor when building your brand!
1. Monitor your audience growth! By monitoring your audience growth, you're able to see how many people are talking about your brand, whether it be content or industry wise. Twitter is a good example! Twitter has easy to track mentions, hashtags, and a great way to follow brand mentions. Some of these will give you direct notifications and others wont, so it's really important to utilize the tools available to you! Twitter Analytics is a great way to monitor your profile! It's a free tool so why not use it?!
2. Reach! Reach is so important! It measures how many people have seen the content you distribute and is calculated when your content shows up on someone else's news feed. Your impressions on Twitter is a good indicator for your potential reach and audience size. You can pay to promote your content so your reach will be much bigger if you do so! However, organic reach (just those that actually find/see your content on their own) is fundamental. This is super hard to maintain because you have no control over it! Just be authentic!
3. Build trust!!! This is so important for building a successful social media presence. Always being authentic and human is important. No one wants to see content that looks like it's being created by a robot! You can build trust by always communicating with your followers/customers. Engagement with those trying to communicate with you is important! People want to feel like they're being heard so reply, reply, reply! Interaction is key!!!!
Thank you for reading! Good luck!
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